What Does Vegan Mean to Us?

• Vegan = Cruelty Free - In our book, you cannot have a Vegan product that contains raw materials currently tested on animals.
• No ingredients tested on animals - Before we formulate, we gather ingredients that are beneficial and eco-friendly. We contact manufacturers and verify their animal testing policy and when we request their MSDS info, we double-check their animal testing policy. If an ingredient is currently being tested on animals or contains animal by products such as pigments coated with carmine (minute amounts listed on MSDS sheets), we do not buy it or use it.
• No Animal Ingredients, No Exceptions - Before we decide to design a product, we make sure that it fits our talk and walk. We could not think of making a Vegan skin care product or cosmetic and carry tools, such as makeup brushes made with animal bristles or leather makeup bags. We look at having a Vegan product as a whole and without exceptions.
• No Testing on Finished Products - We do not test our products on animals in any shape or form (outside testing or internal testing). All of our products are made using ingredients which have been used for years and are regarded as safe. However we are aware that these very ingredients all have been tested by other companies -- we cannot change the past, but hope that we can all unite to find alternatives to animal testing in the future. Our testing cut of date is 1992 as of 2010.
• Having a Vegan product line is not a "theme" for us -- we do what we believe in and we create products with this principal. So in short, we won't just use any vegetarian ingredient, formulate some products that contain non-vegan ingredients and then call the few "vegan" products we have "vegan friendly". We are what we say we are not for the money. It goes beyond materialistic needs. It is about making a point. Proving a point. Making our mark. Keeping the mark. See where we are heading with this?